Does Nobody Care Anymore?
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When I was a lad, a tiny wee lad, I remember the anticipation and excitement of getting my first Dons strip - xmas 1988 and I remember the celophane wrapping, the static coming off the shirt as I took it out of the plastic, and the never-wanting-to-wear-anything-else-ever-again feeling. I remember my granny taking me down to the old club shop in the basement of Crombie Sports in Bridge Street and being awe-struck at the red and white paraphernalia on offer. As a boy it would make you feel ten feet tall going out to play with your pals in your team's new strip. Every other summer from there on in I would have saved my money to buy the next new strip, home and away, maybe the odd track suit, schoolbag, windcheater chucked in as well.
Has our football club lost its lustre, or maybe more pertinently, have the people who run it lost sight of the reasons why they do it? The club of course has to ride the financial storm but is years and years of abject misery on the pitch how we pay for keeping our club's head above the water? We always hear of "unrealistic expectations" but nothing could be more inaccurate. Almost every other club in the SPL has had more relative domestic success than us over the last ten years through cup wins, cup final appearances. It is little wonder that our fans are typecast as being miserable when we have little to cheer about and then we are told we have to "live within our means" all the time, whilst watching the likes of those big-spenders Falkirk and Dunfermline reach cup finals?
Football isn't played on financial accounts and balance sheets. Good football clubs employ good football managers who in turn know how to get the best out of their players, regardless of how much these players cost or are paid. If we as fans felt that our players were giving their best every week then there would be no real problem. Time after time, our managers fail to get the best out of the players. The excitement seems to have come more from not knowing from one week to the next if we are going to lose at home to Hamilton or beat Celtic at Parkhead, rather than any level of consistency or expectancy.
Stewart Milne has presided over these lean years employing one dud manager after another. The best appointment of his, Jimmy Calderwood, did of course reach the end of his shelf life, if that shelf life is judged on requiring a new man to take us to another level. I think we wanted to be able to look on McGhee's appointment with the view that "Calderwood had taken us as far as he can", and that McGhee could move us forward and give us back some excitement. It hasn't happened, and despite him having signed a handful of decent players this summer, I don't think it is going to happen either. I do think we have the nucleus of a good squad with the likes of Aluko, Fyvie, Paton, Folly, Hartley, Considine, Pawlett and a few others, but McGhee doesn't fill me with excitement or anticipation that he is going to be the man to whip us all into a frenzy and take us forward.
I know we are not Barcelona and we are not necessarily a hugely attractive proposition to any aspiring football manager, I know we also can't afford to keep sacking managers on a whim, but if there is anything that can fire up our support it is a sign that those in charge care about what is happening. If they take their eyes of the debt and the fucking new stadium for one minute, they will see a once proud club that formerly showed their wares in the most civilised of good company now flashing their knickers down on Regent Quay and getting no takers. I don't believe that McGhee has been set a high enough target. Nobody seems to care enough to do what is necessary - speculate to accumulate if only for one transfer window and give the manager a remit to make top 6 and the cup final or die. Set the target and achieve it. Fail and face the consequences. The heart of the issue is that football teams exist to compete, and ours just doesn't.
I am worried, really worried about where our club is going. I am worried that if and when I get round to getting my boy his first Aberdeen strip, if he'll be as excited as I was, or just plain embarrassed.