'Feel good factor' is essential at any football club during the summer months, we had it last May due to beating Rangers on the last day and qualifying for Europe. We would have had it again if we were going to Hampden for the cup final. I agree that due to recent disapointments and the lack of European football next season, the big nobs at Pittodrie need to make at least one significant signing, along with several less imaginative signings, to rekindle the fans interest / enthusiasm.
Big clubs all over the world do it, a big name signing means selling more shirts and season tickets, and gives everyone who cares about the club renewed hope for the new season.
We need a lift.