If I was Brown I would be encouraging this sort of chat from the club. Yes, there is a disgruntled fan base to satisfy with big talk but big talk just gets other clubs aware of your desire and ability to spend money, ergo the price goes up.
People need to stop taking everything so head on. This is business, you have to play the game. Be under no illusions that Brown knows what he needs to do. It doesn't necessarily mean he will achieve it but give the thing a chance before you get on a self harm farm for fuck sake.