Lee, can you answer my question about how you'd change the current loyalty system to make it fairer if it currently isn't fair? How would you measure loyalty? The club (and every single other business in the world) will measure loyalty by cash (attendance). I'm struggling to think how else it could be done. Whilst we, as human beings can appreciate the effort it takes to travel long distances on a semi-regular basis it doesn't entitle you to anything in the club's eyes I'm afraid.