I blame the parents!
I have two boys (7 and 5) Both of them have the SPL collectors cards and books. They fight like mad over any Aberdeen players or shiny ones. I have sky plus so Sporscene can be recorded.
Every home game is a constant struggle for me to be able to go on my own. The eldest is even coming on Saturday for his first hun game.
Get them in young enough, get them interested and you don't need the SPL or Clubs to do anything, mind you free tickets would be a boost. And someone to take them home so I can go to the pub!
And as for swearing during the game. We sit in the SS and after the first game they get used to it and understand that itspart of going to the football. Untill they call their granny a Fucking useless Cunt (Darren Mackie) that is!!! Half the time I don't think they hear it anyway. I know I can block out the moaning in that stand, just need to learn to block out the clueless Student behind me who's going to get a broken nose one of these days, Unless he learns quickly that a pass in front of the winger who eventually runs on to it is not a fucking waste!!