It is another shopping mall or glass office block. It's inspired by that type of development at least. Not integrated and without thought to the surrounding area. There should be no emphasis on the city to do anything, it's a stand alone venture by a stand alone private company. That is entirely clear in this project, and should be abundantly clear in its treatment. That's not to say that anyone should be spiteful, unhelpful or deliberately put up barriers, but the onus is entirely on the club to make a success of it - no one else.
I agree with your suggestions about the bar and/or coffee arrangements, but the problem with these out of town Ikea-type developments (or even AECC with bugger all round it) is that they lure you in with an event then take the piss with absolutely atrocious food offerings and shite beer served by massive companies that have zero interest in AFC. Everything in the club's current food offering at Pittodrie suggest that perhaps that won't change. I think we'll see, as we get closer to the development/building stage, that we'll sign some long term contracts with the likes of Sodexo that will help finance the project whilst selling us out in some binding agreement to provide shite food. Hopefully not, it's a huge opportunity to make it good. To be honest, I probably have different ideas as to what constitutes good food from the majority of folks anyway.