The media are there to sell a product, either in print or on TV. Many stories are just pure speculation. If Stark was supposed to be the hot favourite, why did they interview Brown, allegedly. It will be yet another embarrassing mess, just like the last time, when they waited until McGhee didn't get the Celtic job. Whoever eventually takes it, will be desperate, like Hughes, a second rater like Stark, or somebody who's a bit of a nutter, like Phil Brown.