The thing that generates additional revenue is additional customers, more fans.
What attracts more fans is a good product.
Over 20 years ago, as 2IC to then chairman Ian Donald, Stewrat Milne promised that the product should always be the priority.
This is how you get a good product: -
1. Recruit a good manager
2. He recruits good players
3. Players and manager work towards success
Milne has never recruited a good manager and football was never his priority. So it's no surprise that we've never been close to realising potential let alone being successful for over two whole decades now.
It's like his long term agenda for relocation means he can put the product on hold and this is a lie. Delayed gratification and deferring anything resembling success on the field is not dependent primarily on the stadium. It comes with focusing on the football.
(extended political tangent removed)
It is not as simple as that these days. You need the facilities in order to make good money from home games. Hearts are selling out most home games but because Tynecastle is basically 3 soon to be 4 sheds or bus shelters with little hospitality facilities their turnover is far less than ours. Even when their new stand goes up, they will still have less facilities than the current Pittodrie and far less than our proposed new stadium. The opportunity to increase our revenue with this new stadium is massive and should put us ahead of the likes of the Edinburgh clubs for years
I can assure you that it is as simple as more customers = more revenue.
You took one line from my post. I also said that it wasn't PRIMARILY stadium-dependent.
Of course improved facilities will attract more customers and everything i.e. commercial sponsorship that goes with this.
But the product is all important, which was the main thrust of my post.
Sorry, but i had to nest this lot so i could read the argument.
Anyway, RS i get your argument that the stadium shouldn't be used as an excuse to put improvement of the team on hold in the meantime (and i also agree that the product on the pitch is the whole point of the club), but i don't think that's happening. Aberdeen as a team has improved massively in the last 5 years, as have our crowds up to a threshold. which leads to my second point of:
The fans. The new stadium is quite clearly a long term plan, and i think the board have quite rightly acknowledged that there is an upper limit of how many fans Aberdeen is actually going to attract week in week out.
More fans = more money, yes, but i would argue that historically the attendance figures have shown that there is a definite limit to how many folk will come and watch each week, regardless of how well the team does. This is because we are a finite population across a specific geographical area, and a fairly constant percentage of them will never come every week or, shockingly, never be interested in football at all.
And before anyone mentions the League Cup final and "but where are the 45K?", i'd say that number represents something closer to the TOTAL number of fans that turn up across the weeks, plus emigrants like me that can't trek back up to Aberdeen just to watch someone kick a bit of leather and have to save it for the one-offs.
If we've hit our upper limit of fans, then it seems sensible to try and generate new revenue streams, and the new stadium is quite clearly planned around that whilst accommodating our maximum weekly fanbase. Product is all-important, but i don't see any evidence that the stadium is anything but sensible for improving said product in the long term, or that it is hampering improvement in the short term.
TL:DR version:
fans = money AND
money = product improvement BUT
number fans = maximum
new stadium = more money AND
more money = product improvement later BUT
new stadium DOESNOT = no product improvement now
(this site doen't like mathematical symbols)