Oh I'm not saying it's a flawless idea. You're right. Even if successful the idea would need someone's cash for a while at least as a safety net.
But I do think it would work in the long run. Getting the ratio of price reduction to new fans right would also not be easy but I do think it would work. I heard recently about a team that halved its prices and got twice the people through the gates. That may increase policing costs but theoretically intake from pie sales could negate that?
Not saying it's easy but I reckon it would work.