I am a bit of a beer snob (wanker?) and have always found Punk to be one of the most piss poor, unhoppy, flavourless IPAs out there. They do some decent ones - Dead Pony, 5AM Saint, Mr President (not for the faint hearted), but their marketing is definitely better than their beer.
I am glad they are being found out now - along with their poor craft beer efforts and the arsehole(s) in charge, their slip from top of the beer chain is very pleasing to see.
Which makes me very baffled by our new partnership with them. Whilst supermarkets across the country are ditching them, bars are closing, and workplace bullying has been rife - why are we now choosing to partner up with them!
I am right in thinking it's the spirits side of the business we are going with rather than the beer? Surely there are better local options to associate with?
It's a bit like Spurs and Beavertown, but on a smaller scale, and nothing like it at all really. Beavertown have nearly equally uninspiring beers (but ones I would be more willing to buy in the pub) backed by great marketing. The bonus they have is they were not set up by a c**t - and they didn't cut their noses of to spite their faces when the benefit of money from Heineken came along.
Did you know they were founded by Robert Plant's son. I never knew until quite recently.