Now, press conferences don't usually get called for bad news do they?
As a result i would imagine it's going to go something like this:
"Now, there's good news and bad news. The good news is we're knocking 10 pence of the price of a meal deal. The bad news is that we're losing our manager, two of our best defenders and our best midfielder."
Or
"The bad news is that Nicholson, Diamond and Hart will not be renewing their contracts. The good news is that Chris Clark won't be either."