Thought about putting this in the financial Armageddon thread
The SPL today announced a partnership with YouTube. Dons supporters can catch highlights from every Clydesdale Bank Premier League match for the next three seasons on the video sharing website via the 'splofficial' channel.
The groundbreaking deal is a first for league football in the UK. From season 2012-13 'splofficial' will be the place to catch all the goals, skills, best saves and top tackles from the top tier of Scottish football, while being a platform for supporters to share their own videos and experiences as they follow their club throughout the season.
The 'splofficial' channel will also cover pre and post match reaction from players and managers. Aberdeen have also launched their own channel where supporters will be able to catch up with Craig, Archie and the lads away from the pitch and gain unprecedented access to the club, behind-the-scenes at Pittodrie.
Stuart MacPhee, SPL Commercial Manager, said: "Launching the 'splofficial' channel represents a new chapter in online fan engagement for our league. Making Clydesdale Bank Premier League content available on YouTube will allow fans to access all the best action, on and off the pitch, whenever they want and wherever they are, be it at home on the laptop or on their smartphone on the bus to work."
Stephen Nuttall, Senior Director, Sports for YouTube Europe, Middle East and Africa, said: "Football fans worldwide naturally go to YouTube to catch up on goals and highlights. Our partnership with The Scottish Premier League will give the global YouTube audience access to all aspects of Scottish football from the best on-field action to exclusive behind-the-scenes footage."
Thought about putting this in the financial Armageddon thread