RANGERS Football Club and STV are working together to capitalise on commercial and brand opportunities in Scotland and internationally.
The two organisations have agreed to explore opportunities on a variety of online commercial prospects including content development and brand promotions.
The new partnership kicks off tomorrow when the live RangersTV international online Old Firm match coverage will be promoted on stv.tv, which has an international reach of over half a million unique browsers per month.
Rangers' Chief Operations Officer said: "We are delighted to be working with STV to develop and maximise joint online brand and commercial opportunities that benefit both organisations.
"Rangers is an international brand and we aim to utilise all platforms to maximise the brand both at home and abroad.
"The partnership with STV is part of optimising these opportunities and we will be developing new initiatives throughout the season."
Bobby Hain, Director of Channels at STV said: "We are delighted to be working with Rangers in the online area and believe that this arrangement will be hugely beneficial to both parties.
"As STV's unrivalled reach and impact continues to expand across all platforms, we aim to work with a wide range of football and sporting organisations, creating opportunities for them to promote their brand in innovative ways."
This isn't right is it?
(apologies for linkage to hun site)
http://www.rangers.co.uk/articles/20111227/gers-in-stv-agreement_2254024_2559000
Also
http://www.guardian.co.uk/media/greenslade/2011/dec/28/stv-group-rangers?fb_action_ids=311334718898307&fb_action_types=news.reads&fb_source=other_multiline