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Duncan Fraser appointed CEO at Pittodrie

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I cannot be the only one who recoils in total fucking terror at the business language used in that article.


develop an integrated strategic approach across the whole club and move the organisational structure forward to take full advantage of the opportunities a new stadium will offer


looking forward to playing a more strategic role at this extremely challenging time. My focus will be on driving the projects forward, getting the right organisational structure for the future and developing our key personnel to empower them to ensure we move forward on and off the pitch




I thought he was already in control of the "day to day running of the club".



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There's been a few articles in the EE this week about Duncan Fraser...


Aberdeen FC chief is out to balance the books

Fraser facing ‘an enormous challenge’


By Charlie Allan :wave:


Published: 09/09/2010


DUNCAN Fraser today admitted the way Aberdeen FC’s greatest-ever chairman ran the club will influence him as he bids to get the finances back on track.


The 46-year-old Aberdonian, who was recently appointed the club’s fourth chief executive, described the task of clearing the club’s debts – while ensuring they still field a successful team – as “an enormous challenge”.


Duncan is not ashamed to reveal he has looked back at how legendary Aberdeen FC chairman Dick Donald ran the club.


Dick was on Pittodrie’s board of directors from 1949 until his death in 1993 and was chairman for 23 years.


He balanced the books but also helped deliver the club’s greatest team, the one managed by Alex Ferguson that dominated the Scottish game in the 1980s.


Duncan said: “Things have a habit of going in cycles.


“Some of the things Dick Donald did were right for the time he was operating in. But there are others that have become right for our time again.


Fraser says stadium is key to Aberdeen FC’s future

‘We need facilities fit for this century’


By Charlie Allan :wave:


Published: 10/09/2010


NEW Aberdeen FC chief executive Duncan Fraser today underlined his ambition to ensure the club deliver the promised new £38 million stadium at Loirston Loch.


Aberdeen FC have already submitted a planning application for what would be the biggest new-build project in Scotland for more than a century.


The stunning arena will hold 21,000 people and club bosses hope to attract major national sporting events and concerts.


The facility will also be lit by a red glow at night, similar to Bayern Munich’s Allianz Arena.


Aberdeen FC chief's backing for Willie Miller

Pittodrie supremo Fraser supports legend


Published: 11/09/2010


ABERDEEN FC legend Willie Miller was today assured his future at the club is safe.


Pittodrie chief executive Duncan Fraser dismissed rumours that Aberdeen FC director Miller could be on the move by underlining how much he values having the former club captain and manager on board.


Miller has faced criticism, mainly because of his poor business record away from Pittodrie.


But Fraser praised the job he does at the club and insisted he hopes to keep working with Miller for some time yet.

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