Author Topic: The 'Strategy'  (Read 846 times)

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Offline ayrshire_don74

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The 'Strategy'
« on: September 26, 2019, 08:42:50 AM »
I guess DM must be on a performance improvement plan....

You may have seen the Club recently refer to itself as a
“Challenger Brand”. Simply put, this means striving (challenging
ourselves) to punch above our weight on a regular basis and to
question why and how things have been done in the past. We
restate our goals of qualifying for Europe each season, regularly
competing for and winning domestic trophies, and aspiring to
attain UEFA’s Top 100 Club status, which means qualifying for
the Group Stages of the Europa League. 
To challenge, or to level the playing field, against significantly
higher income generated by Celtic and Rangers, and to
compete with a rejuvenated Hearts and Hibernian, who both
have higher home attendance income, and, in the case of
Hearts, where fans also contribute cash of about £1.5 million
a season, for Aberdeen to punch above its weight, we are
challenging ourselves to further increase the Club’s turnover,
with the goal of continuing to provide increased investment
into the Football Operation, which we define as the First
Team and Youth Academy, supported by a High-Performance
Environment with best-in-class Football Medicine, Sports
Science and Performance Analysis.
By 2022/23 our goal is to lift annual turnover